With her enviable curves and celebrity status, Kelly Brook was always expected to be a winning combination for the lingerie firm Ultimo. But just months after signing with the bra company, she is no longer the face - or bust - of the label.
Miss Brook, 30, agreed a six-figure deal with Ultimo at the start of the year and was announced as the brand's new ambassador in March.
The actress, who started out as an underwear model 14 years ago, recently appeared in an advertising campaign for Ultimo's summer collection.
Deal goes bust: Kelly Brook has pulled out of her contract with Ultimo
But she has now pulled out of her contract, with the agreement of the company's creator, Michelle Mone, it was confirmed last night.
After being signed up by the label, Miss Brook said: 'Most people are losing their lingerie campaigns at 30, not getting new ones.'
She also praised the quality of the products she was modelling, saying: 'A good bra is so important for ensuring you get the right support. it's unbelievable how few women get measured on a regular basis. Also if you're a bigger cup like me, you need the correct support.'
But the Mail on Sunday has been told that Miss Brook will no longer be endorsing the brand, although a photoshoot of her modelling underwear for the next collection will be used in future advertising campaigns.
A photoshoot of Kelly modelling underwear for the next collection will be used in future advertising campaigns despite her pulling out of her contract
A source close to Miss Brook said: 'Ultimo are not happy that Kelly has left because they knew that she was the perfect signing. She is girl next door, pretty with a figure to die for and she looks great in their lingerie.'
Last night a spokesman for Miss Brook confirmed that she is no longer working with the lingerie company.
'The decision to leave was by mutual agreement,' the spokesman said.
Ultimo's models have included former Spice Girl Mel Brown, supermodel Helena Christensen, Rod Stewart's ex Rachel hunter and his current wife, Penny Lancaster.
Ms Mone recently described Miss Brook as a 'natural beauty' who is 'effortlessly sexy, making her the perfect choice for Ultimo'.
Kelly, who is now 30, started out as an underwear model 14 years ago
Miss Brook has hinted that she wants to move to Australia with her rugby-star boyfriend Danny Cipriani, who has signed a two-year deal with the Melbourne Rebels.
But a friend said: 'Kelly may well be relocating to Australia, but that has nothing to do with her decision to leave Ultimo. She felt that too much was being asked of her and there were some differences of opinion.'
Kelly has hinted she wants to move to Australia with her rugby star boyfriend Danny Cipriani
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